Jump is a gymnastic center for 5 - 12 year old girls, located in Panama City. After 6 years of operating, JUMP contacted MUTA for a complete rebranding that was relevant with the times.
The challenge was to create a brand identity that appeals to young girls and their parents alike and at the same time transmitted that energetic vibe of gymnastics and professionalism of the craft.
The logo is inspired by sports brands like NIKE, packing energy, motion and simplicity.The color palette is fresh and electrifying yet timeless.
We knew that with this rebranding we would have to make a complete redesign of the JUMP GYMNASTIC brand to make it relevant to the current times. Through a simple questionnaire, we surveyed the parents, and found that they all agreed on one thing: JUMP is their daughters FAVORITE PLACE IN THE WORLD.
The slogan, cada vez más alto (reach higher every time) encapsulates the values in Jump gymnastics: coordination, self esteem and leadership.