Founded in 1933, Productos Kiener is one of the top legacy players in Panama's meat market.
After 89 years of bringing quality and flavor to Panamanian families, a new generation inside the Kiener family takes the reins of management and contacts MUTA to bring this legacy brand into modern times.
We received a low engagement, low quality content instagram account and turned it around through well defined content pillars that truly connected with our audience.
Our content is based on the idea of using humor to aid brand affinity and recall.
With 89 years and going strong, the story of Productos Kiener is connected to the history of a country.
Everyday tips and tricks for Kiener lovers
We used Youtube as our 2nd main digital platform to share recipes using our products.