Our Services

MUTA is an invitation to do things differently.
Through our strategic consulting we analyze the value that only you and your company can create, giving you clarity to understand your role in the market and stand out in a smart and innovative way.
Every project is unique, which is why we work in dynamic teams bringing together the most relevant talents in order to design bespoke solutions.

Brand Identity

Your brand is arguably one of your organization’s most important assets; it gives your business an identity beyond its products or services, and something for consumers to relate and connect with.
In MUTA we design brands through research, analysis and style, identifying the value that only you and your company can bring to the world, building that narrative into the brand's DNA.

Brand Voice

The way a brand expresses itself, engages and persuades its customers is copywriting. Good copywriting humanizes your brand by creating a brand voice that is differentiated and relatable.

Brand dictionary + narrative
Brand voice guidelines
Branded Hashtag

Positioning Strategy

Positioning is where your brand sits in the hearts and minds of consumers, and the associations that they hold with the brand. It defines how the brand´s offering is unique and the distinct benefit it serves to customers.

Competitive analysis
Consumer trends and insights
Target audience profile
Value proposition
Unique Selling Proposition
Brand Pillars
Communication pillars

Visual Identity

Graphic elements of a brand are what customers get to see and interact with, it visually communicates a company’s values and personality.These elements work together to shape consumer’s perceptions and earn their trust, at the same time providing consistency and recognition across multiple platforms.

Color Palette
Stationary and collaterals
Social media kit

Content Architecture

The right content builds lasting relationships with consumers and establishes sustainable brand loyalty and value in their minds that generate leads, and - most importantly - increase sales.

In MUTA we create content that is engaging and compelling, that will draw the reader in, involving them on a journey with the brand.

In MUTA we create content that is engaging and compelling, that will draw the reader in, involving them on a journey with the brand.
                                                                     -Michelle Khafif

Content Marketing Formats

Blog Posts


Video Content






Advertising Campaigns

Communications campaigns are essential for businesses to make their presence felt in the market and stay in the minds of potential customers.
Our strategic focus is grounded on setting clear objectives and key performance indicators (KPIS) for every stage of the funnel, while distributing valuable, relevant and consistent content through the consumer journey.

Communication Strategy

A strategy consists in conceptualizing and developing the action plan to meet the campaign objectives, from the strategic message to choosing the right media mix.

Strategic concept and rational
Campaign Slogan
Content Strategy & Production
Media mix
Deployment Calendar
Campaign Report

Influencer Marketing & Strategic Alliances

We are firm believers in alliances between brands with similar value propositions as a key component to spread the message organically to the right audience. Through MUTA proprietary network we will identify and connect with the most relevant influencers to promote your brand.


Copywriting is one of the most essential elements that often gets overlooked. It is the art and science of strategically delivering words that get people to take some form of action.
Writing great copy is more than just putting some good sounding words together: we evaluate your business, your marketing and your industry to help you find a voice, a tone and a style that attracts and builds trust. We don’t just write it — we research theSEO keywords your business should be found for and incorporate those words and phrases throughout your copy.

Brand Elements: slogan,
tagline,brand dictionary
Value Proposition
Press releases
Blogs, whitepapers & ebooks
Campaign copywriting
Social Media Copy writing
Website content
Sales collaterals
Newsletters & Email Marketing
Having a strategy makes the difference between creating content “for the day” and establishing a brand positioning in the consumers’ minds                                                                         -Michelle Khafif

Website Development

Your website is your virtual storefront, and, in many cases, the first point of contact with a potential customer. It should be an extension of your brand, designed for a smooth user experience.
In MUTA we stay away from cookie cutter website mold by starting our process with an in-depth research of your brand, your industry, and buyer personas, ensuring our messaging and imagery resonates with the right audience and generates quality sales

Website architecture
Web development using webflow, word press, squarespace and shopify
SEO optimized content creation and copywriting
Web design: ui & ux


It takes about 50 milli seconds (that’s 0.05 sec) for users to form an opinion about your web site that determines whether they like your site or not, whether they’ll stay or leave..


of internet users say they won’t recommend a business with a poorly designed website on mobile.


of consumers judge company’s credibility based on the company’s website design.

Digital Marketing

With 93% of online experiences beginning with a search, having a digital presence and strategy is essential to the times we live in. The digital landscape has created many opportunities to connect with potential customers and bring on demand value through efficient targeting that can be measured in real time.

SEO Optimization

The first 5 results on google get 67% of all clicks.Search engine optimization (SEO) is the process ofoptimizing your online content so that a search enginelikes to show it as a top result for searches of a certainkeyword.

Keyword research
On page seo: metadescription, h1,h2,h3 tags, image tags
Technical seo
Off page seo (backlink building)
Local seo

Search Engine Marketing

SEM is the part of search marketing that uses PAID tactics to gain visibility search results. SEM involves buying PPC (pay-per-click) ads that display among the search engine results.

Demographic targeting
Mobile targeting
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