El Círculo de Cannabis

Client
El Círculo del Cannabis
Category
Brand Identity
Brand Image
Copywriting
Experience Architecture
Event Production
Team
MUTA
Fuica Designs

El Círculo Del Cannabis (The Cannabis Circle) consists of a series of dinners that promote dialogue and education on the subject of medicinal cannabis as well as connecting the various actors in this industry. For this purpose we designed invitations and curated the list of people that attended each dinner in order to maximize the efficiency of these connections.

Each detail of these dinners are carefully designed in order to emit a sense of sophistication to the attendees, many of them being of a high profile.

In MUTAx we work in dynamic teams bringing together the most relevant talent in order to design bespoke solutions.

Strategy
Brand Identity

The name El Círculo del Cannabis (the Cannabis Circle) was crafted based on the central idea of the brand, which is to connect the different actors of the sector and to elevate the dialogue surrounding the subject of medicinal cannabis.

We utilized the shape of the cannabis plant in a minimal and sophisticated manner. The color palette was chosen with the purpose of transmitting a sense of security and seriousness to a subject considered taboo across Latin American countries.

Experience Architecture

El Círculo Del Cannabis (The Cannabis Circle) consists of a series of dinners that promote dialogue and education on the subject of medicinal cannabis as well as connecting the various actors in this industry. For this purpose we designed invitations and curated the list of people that attended each dinner in order to maximize the efficiency of these connections.

Each detail of these dinners are carefully designed in order to emit a sense of sophistication to the attendees, many of them being of a high profile.

MUTAxCannabis
Gallery
The Mutation Begins
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