Twin
Oceans
Research
Foundation

Clients
TOR foundation
Services
Brand Identity
Website Design
Team
MUTA
Giancarlo Bruno
Eneas Aldabe

TOR Foundation is focused on understanding the scope of and exploring solutions to the growing problem of shark overfishing and its impact on scalloped hammerhead sharks in The Republic of Panama.

MUTA was approached by this newly formed foundation to craft a brand identity that appealed to a new generation.

In MUTAx we work in dynamic teams bringing together the most relevant talent in order to design bespoke solutions.

Strategy
brand identity

When working on the brand identity for TOR, we had one thing in mind: To treat it as a trendy brand, as opposed to an institutional foundation vibe. 

We designed the logo using the shape of Panama as a base. We also created a custom illustration of the Hammerhead Shark for the brand.

merch

We crafted the MOTTO “The Shark Conservation Society” and invited people to join through purchasing TOR’s merch.

All of the proceeds go to funding its research to protect and conserve the marine ecosystem.

Web design