6 THINGS TO KEEP IN MIND WHEN CREATING (OR REDESIGNING) YOUR WEBSITE

6 THINGS TO KEEP IN MIND WHEN CREATING (OR REDESIGNING) YOUR WEBSITE

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According to Nielsen data, 84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles, and 75% say that they judge a company's credibility based on its web design.

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1. Focus on your web intro

It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, and whether they’ll stay or leave. Your home page should welcome visitors in the same way a lobby would for a brick-and-mortar business. 

100% of your potential clients will see the intro to your first page, from design to content, make every millisecond count.  

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2. Create a content inventory.

A content inventory is a list of all the content that would go on your site. It typically includes but is not limited to:  product information, photos and images, company information, testimonials, biographies, articles, downloadable files such as brochures, audio and video files. A content inventory will answer the question: “What is there?”,  and can help you visualize the scope of the website better.

 If you already have a website, you can perform a content audit to examine, assess, and evaluate the quality of the content listed in the inventory. Audits uncover content that needs updating, where gaps exist that new content could fill and if certain pieces of content are ready for removal.

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3. Organize your information

 Information Architecture (IA)  refers to how your content is structured in your web by creating categories that need to be considered when structuring a website.

It places everything in order so that users don’t get lost in the content. By creating categories and subcategories to organize your content inventory, you can help users select the ones that are relevant for what they search.  

4. Define your keywords

What's the point of having an epic web, if nobody can find you? Keyword research is essential when creating content for your website. 

A keyword is the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website. As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the results.

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5. Keep it on brand

Keeping a consistent brand identity is essential to building trust. If the look of your website matches your brand identity, your business will feel even more credible and authentic.

If your site’s presentation is inconsistent with your brand’s approach and personality, it can result in a confusing message for customers.

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6. Work with experts

Creating a top-performing website that converts is not an easy feat. It takes several skills that you alone might not have. In MUTA we stay away from cookie-cutter website mold by starting our process with in-depth research of your brand, your industry, and buyer personas, ensuring our messaging and imagery resonates with the right audience and generate quality sales. 

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The digital landscape has created many opportunities to connect with potential customers and bring on demand value through efficient targeting that can be measured in real time. Our TEAM at MUTA specializes in strategic development with a side order of customer-focused design, whether that’s your brand, website, or next marketing campaign. Contact us for a free consultation!